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A baby food brand for the future


At Alex&Phil, we want to be responsible for our climate impact as well as contribute to children’s survival and development. Therefore, we compensate for the carbon emissions of our entire operation as well as contribute, through our Alex&Phil Foundation, to children in need.

When we started Alex&Phil AB (Ltd.), we wanted to help ensure that the most vulnerable children also get the nutrition they need. Therefore, we decided that, regardless of whether Alex&Phil makes a profit or not, we will provide support to children in need around the world in various ways. Over the years we have given away food to refugee children and in 2022 we have regularly sent food to war-affected children in Ukraine. We have also supported Children's Cancer Foundation in Sweden. Alex&Phil is a proud partner company of SOS Children's Villages Sweden and we primarily support their work in the Central African Republic, which is one of the world's poorest countries.

SOS Children’s Villages has a children’s village in the capital city of Bangui as well as one in Bouar – which is known as the ”Astrid Lindgren children’s village”. During the unrest in recent years, the need for charitable help in this country has increased. Therefore, this organisation also has an emergency help program focusing on psychosocial support for children and needy families, education and increased access to nutritional food. Alex&Phil’s support is directed at getting nutritional food to children in the children’s villages so that they can grow, develop, and make use of the education that they receive through the help of SOS Children’s Villages.

In this manner, you know that when you purchase food from Alex&Phil you are doing a good deed for both your child and a child in need.

All of our food is marked KRAV, which means that it is organic. But, this also means that we meet far-reaching regulations for animal care, for example, and that the crops we use are raised with concern for the environment, without chemical pesticides/herbicides or artificial fertilizers. We see to it that growers have fair working environments, that food does not contain peculiar additives nor has been produced with genetically modified organisms (GMOs).

Still, we don’t think that this is enough.

The goal at Alex&Phil’s is for our company and all of our products to be climate neutral, and through the help of Tricorona Climate Partner, we have calculated the climate impact of each product. They have analysed all of our raw products and production chain, including packaging and shipping materials, as well as transports. We are also careful to always ship our raw products by land and sea transports, avoiding transports by air.

We offset our carbon footprint by supporting Sri Balaji, which is a biomass power station in the state of Andhra Pradesh in Eastern India. We have chosen Sri Balaji since it is both marked by the Gold Standard and is approved by the UN under the Clean Development Mechanism (CDM). Please read more about what the various methods of certification mean.

The power station at Sri Balaji uses renewable agricultural waste as fuel rather than coal.  In this manner, it saves the earth about 29 000 tons of carbon dioxide emissions per year.  India’s current energy production is to a large extent based on fossil fuels. Through contributing to fossil free energy for the electrical network, the project alleviates local pollutants and global climate emissions.

The project at Sri Balaji has, in addition, meant further positive local changes. For example, a scholarship program for students has been created; a new school kitchen has been built with a water purification facility, sanitary facilities have been installed, and a hospital warehouse has been built that distributes free medicines to the villagers. Additionally, 500 trees per year are planted there.

In general, we follow packaging developments closely to use as environmental friendly matarials as possible, and in the end of 2019 we changed the packaging of our porridges and smoothies to a pouch mainly made or renewable, plant-based material such as sugar canes. Next generation of packaging will be a fully recycable pouch without aluminium, which likely will be available in 2021.