Alex&Phil wants your child to get naturally nutritious baby food made from the best organic ingredients. We always strive to provide you with the best possible service and make you satisfied with your purchase. Below you can read about our terms and conditions.


Terms and Conditions

By visiting or shopping at this web site, you accept the following terms and conditions. Please read them carefully.

Last updated 16th January 2020


Terms and Conditions

This site (“Site”) is provided by ALEX&PHIL AB. The Site and related services are made available to you on the following Terms and Conditions ("TAC"). We may modify the TAC from time to time. Please read the TAC. If you do not agree to the TAC, you should stop using the Site.


About Us

ALEX&PHIL AB (“ALEX&PHIL”) is a company incorporated in Sweden under registered no. 559018-0195, whose principal office is at Sicklastråket 25, SE-131 54 Nacka, Sweden.


Privacy Policy

To read our Privacy Policy, click the link named ‘Privacy Policy’ at the bottom of the Site. If you are under 18, you must let your parent or guardian know about ALEX&PHIL's Privacy Policy before you use this Site or any of this Site's services.



You may need to register to use some of the features on this Site. We may change registration requirements from time to time. When you register, you are required to provide information about yourself that is true, accurate, current and complete in all respects. Should any of your registration information change, please notify us immediately by logging into the site and clicking on the My Account link on the page.



Any graphics, photographs, sounds, music, video, audio or text on this Site (“Content”) are provided for your personal use of the Site only. ALEX&PHIL reserves the right to withdraw, temporarily or permanently, any Content from this Site at any time and for any reason.


Use of the Site

This Site is for your personal, non-commercial use only. You may not use this Site, or any of its Content, to further any commercial purpose, including any advertising or advertising revenue generation activity on your own Site. We may terminate your use of the Site with immediate effect if you breach any of the TAC.


Links to Third-Party Sites

We may include hyperlinks on this Site to other websites or resources operated by parties other than ALEX&PHIL, including advertisers. We are not responsible for the availability of such external websites or resources, and do not endorse and are not responsible or liable, directly or indirectly, for the privacy practices or the content of such websites, including (without limitation) any advertising, products or other materials or services on or available from such websites or resources, nor for any damage, loss or offence caused or alleged to be caused by, or in connection with, the use of or reliance on any such content, goods or services available on such external websites or resources.



All orders for goods placed through the Site are subject to our Online Terms of Sale (see below).


No Unauthorised Copying or Distribution

The copyright, trademarks and all other intellectual property rights in the Content, ALEX&PHIL Software and all HTML and other code contained in this Site, shall remain at all times vested in ALEX&PHIL and/or its licensors and is protected by copyright and other laws and international treaty provisions. You are permitted to use this material only as expressly authorised by ALEX&PHIL or its licensors. Any reproduction or redistribution of the above listed materials is prohibited by law and may result in civil and criminal penalties. Copying the above listed materials to any other server or location for publication, reproduction or distribution is expressly prohibited.


Limitation of Liability

We will use reasonable endeavours to verify the accuracy of any information we place on this Site, but give no guarantees, either express or implied, that it is accurate, complete or up to date. This Site is provided on an "as is" and "as available" basis and we do not guarantee that the Site will meet your requirements or will be uninterrupted, timely, secure or error-free, that defects will be corrected, or that the Site or the server that makes it available are free of viruses.

Except for death and personal injury arising from our negligence, we will not be liable in contract, tort (including, without limitation, negligence), pre-contract or other representations (other than fraudulent misrepresentations) or otherwise out of or in connection with this contract, for any economic losses (including without limitation, loss of revenues, profits, contracts, business or anticipated savings), any loss of goodwill or reputation, or any special or indirect or consequential losses in any case. Nothing in the TAC affects any liability for fraudulent misrepresentation.


Entire Agreement

The TAC (as amended from time to time) constitutes the entire agreement between you and ALEX&PHIL regarding your use of the Site.


No Waiver

Any failure by us to exercise or enforce any provision of the TAC shall not constitute a waiver of such provision.


Governing Law

The TAC will be governed by and construed in accordance with the laws of Sweden and any dispute may be decided by the courts of Sweden.


Alex&Phil AB - Online Terms of Sale

Please read these Online Terms of Sale carefully before placing your order and retain a copy of these terms and your order for future reference.


1. Formation of the contract

1.1 These terms of sale apply to goods supplied by Alex&Phil AB, registered in Sweden number 559018-0195, registered office Sicklastråket 25, SE-131 54 Nacka, SWEDEN (“ALEX&PHIL”).

1.2 No contract exists between you and ALEX&PHIL for the sale of any goods until ALEX&PHIL has received and accepted your order and sends you confirmation by writing or email to the address or email address you have given. Once ALEX&PHIL does so, there is a binding legal contract between us.

1.3 The contract is subject to your right of cancellation if you are a consumer (see 5.1 and 5.2 below).


2. Description, specification and price of the goods

2.1 The description, specification and price of the goods you order will be as shown on ALEX&PHIL’s website at the time you place your order. All our products are suitable for children at the age of six (6) months and older and small children should only use our products under the supervision of an adult. Always follow the instructions that you find on the backside of our products.

2.2 All goods are subject to availability. If on receipt of your order the goods you have ordered are not available in stock, ALEX&PHIL will inform you as soon as possible, and refund or re-credit you for any sum that has been paid by you or debited from your chosen payment method for the goods.

2.3 ALEX&PHIL’s policy is to improve its products continually, and so reserves the right to make minor technical changes to the specification of the goods without affecting their then function, quality or price.

2.4 Every effort will be made to ensure that prices shown on ALEX&PHIL’s website are accurate at the time you place your order. If an error is found, ALEX&PHIL will inform you as soon as possible and offer you the option of reconfirming your order at the correct price or cancelling your order. If you cancel, ALEX&PHIL will refund or re-credit you for any sum that has been paid by you or debited from your chosen payment method for the goods.

2.5 In addition to the price, you will normally be required to pay a delivery charge for the goods, which will be shown in the checkout section of ALEX&PHIL’s website before you are finalizing your order.

2.6 The price of the goods are inclusive of VAT, where applicable, as shown on ALEX&PHIL’s website.

2.7 Where the goods are supplied for export from Sweden, you may be liable for shipping charges as agreed with ALEX&PHIL, and responsible for complying with any legislation or regulations governing the importation of the goods into the country of destination and for the payment of any duties on them.

2.8 The use of discount codes, coupon codes and similar discounts should be applied at checkout and cannot be claimed after an order is placed. Products on sale or in a promotion will be clearly shown as being discounted with a strikethrough price and a sale price alongside them in red.


3. Payment

3.1 Payment for the goods and delivery charges can be made by any method shown on ALEX&PHIL’s website at the time you place your order.

3.2 ALEX&PHIL offers PayPal and Klarna Checkout as payment methods. After identification at the checkout, Klarna Checkout shows the payment options that can be offered to you. You choose the desired payment option when you complete your purchase at checkout. The amount of the order is reserved by Klarna on card purchases until the order has been packed and sent by the warehouse. For invoice purchases, the invoice will be sent to the email address you specified at the time of purchase, when the warehouse packed and sent your order.


4. Delivery

4.1 The goods you order will be delivered to the address you give when you place your order, subject to confirmation by ALEX&PHIL. Normal delivery time is about 3-5 working days. With larger order inflow, it can sometimes take longer.

4.2 If delivery cannot be made to your address, ALEX&PHIL will inform you as soon as possible, and refund or recredit you for any sum that has been paid by you or debited from your chosen method of payment for delivery.

4.3 If there is no one at the address given who is competent to accept delivery of the goods, you will be notified of an alternative delivery date or a place to collect the goods.

4.4 Every effort will be made to deliver the goods as soon as possible after your order has been accepted, and in any event within 30 days of your order. If ALEX&PHIL is unable to deliver the goods within 30 days of your order, ALEX&PHIL will inform you as soon as possible and you will be entitled to cancel the order and obtain a refund or re-credit for any sum that has been paid by you or debited from your chosen method of payment for the goods. ALEX&PHIL will not be liable for any loss or damage suffered by you through any reasonable or unavoidable delay in delivery.

4.5 You will become the owner of the goods you ordered and responsible for risk of loss or damage to them once they have been delivered to you.


5. Right of Withdrawal and Cancellation

5.1 If you are a consumer, you have the right to withdrawal as long as the order has not left our warehouse, which normally is within a maximum of 1-2 working days after an order is placed (the “Cancellation Period”). A working day is any day other than weekends and bank or other public holidays in Sweden. Please observe that the right to a 14 day time limit for your right of withdrawal that normally is applicable when you shop online, does not apply on baby food products due to food safety concerns.

5.2 If we have not delivered your order within 30 days of you submitting your order, you may cancel the contract and we will refund you any money that you have already paid.

5.3 Once you have notified ALEX&PHIL that you are cancelling the contract, ALEX&PHIL will refund or re-credit you within 30 days for any sum that has been paid by you or debited from your chosen method of payment for the goods.


6. Complaints

6.1 Customer satisfaction is our top priority. Please inspect your order when you receive it. If you find any defect or damage you must inform us as soon as possible an in any event within 30 days after you receive your order. You must then arrange for the goods to be returned to us for inspection. If on inspection the goods are found to be damaged, faulty or defective, we will either send you a replacement or refund the price paid, including any delivery charges. This does not apply to any defect in the goods arising from normal wear and tear, wilful damage, accident, negligence by you or any third party. Please note that you should never feed your child with a damaged, faulty or defective product.

6.2 If case we would deliver other products than you ordered you can keep the incorrectly delivered item(s) and we will send the original order at no extra cost.

6.3 Our address for all returns is Alex&Phil AB, Sicklastråket 25, SE-131 54 Nacka, Sweden and we request that you contact us as set out above in relation to such returns.

6.4 For further information you can contact us and we will be happy to talk you through the procedure, simply call +46 (0)8 703 25 60 or send an email to We promise to get back to you within two working days.


7. Warranty and Liability

7.1 ALEX&PHIL's products are of high quality and suitable for the purpose for which goods of this kind are usually delivered and in accordance with the recommendations stated on the packaging and otherwise by national authorities and institutions.

7.2 If something anyway goes wrong, our liability to you in relation to supplying goods is limited to the value of the goods plus any refund of delivery costs. We cannot be held liable for indirect losses that you may incur such as lost data, loss of profit or business interruption.

7.3 This does not exclude or limit in any way our liability for death or personal injury caused by our negligence, or for fraud or for any matter for which it would be illegal for us to exclude or to attempt to exclude our liability.


8. Data Protection

8.1 ALEX&PHIL will take all reasonable precautions to keep the details of your order and payment secure, but unless ALEX&PHIL is negligent, ALEX&PHIL will not be liable for unauthorised access to information supplied by you.

8.2 ALEX&PHIL will only use the information you provide about yourself for the purpose of fulfilling your order, unless you agree otherwise. You can correct any information about you in the ‘My Account’ page after logging in.

8.3 ALEX&PHIL would like to notify you of similar products and offers that may be of interest to you from time to time. If you wish to be notified of these you have the possibility to choose how we can contact you when you have placed an order. If you do not wish to be notified of these anymore, please unsubscribe in your ‘My Account’ or send us an email at from your email account with which you have registered with us.

8.4 ALEX&PHIL reserves the right to use customer comments, reviews and statistics derived from customer feedback on an anonymous basis.


9. Cookies

9.1 We may use technology to track the patterns of behaviour of visitors to our site and ‘personalise’ your viewing experience. This can include using a ‘cookie’ which would be stored on your browser. The information collected in this way can be used to identify you unless you modify your browser settings.  You can usually modify your browser to prevent this happening. However, the site may not work as well as it might if you switch off cookies.


10. General

10.1 ALEX&PHIL may change these terms of sale without notice to you in relation to future sales.